Ghana Premier League headline sponsor, Zylofon Cash insist they will not terminate their sponsorship of the domestic league despite the lack of football activities.
The Ghana Football Association (GFA), sealed a mega five-year sponsorship deal with Zylofon Cash to become the headline sponsor of the Ghana Premier League in May this year, fives days (May 22) before President Nana Addo Dankwa Akufo Addo ordered for the arrest of former GFA President Kwesi Nyantakyi who signed the contract at the Movenpick Hotel.
The seemingly turmoil of Ghana football began on the said date and reports emanated that the deal would be cancelled by the company before the June 6 premiere of the exposé, which revealed how referees were induced by Tiger Eye PI and Anas Aremeyaw Anas to manipulate the outcome of matches in the Ghana league.
Zylofon Cash watered the reports with assurance that the partnership will not be broken for any reason but the lack of football in the last six months reignited the stories.
However, the money making creative institution through its Communications Director, Halifax Ansah-Addo avow that they have no cause to end the relationship.
“Why should we withdraw?” Ansah-Addo queried with a surprising face in an interview with BBC.
“This shouldn’t be the first time a sponsor decided to stick with a brand or with an institution despite crisis, despite challenges.” He noted.
It is miraculous for a brand to keep associating themselves with a perceived corrupt institution that lacks public confidence, but Mr. Ansah-Addo explained that their commitment to help develop football in the country will not be truncated by the adversity.
“We are committed to supporting the development of football talent in this country,” He explained.
During the signing on ceremony of the mouthwatering deal worth $10 million, Nana Appiah Mensah, Chief Executive Officer Of Zylofon described his company’s decision to sponsor the Ghana Premier League as a “patriotic and mutually beneficial journey”; which will contribute immensely to the development of not just the Ghana Premier League, but also Ghana football.
And they have reiterated their commitment to the development of football in Ghana. Zylofon Group acquired ownership Division One side, Rainbow Football Club and renamed it Star Madrid in January this year.
Zylofon paid the first tranche of the sponsorship deal after the signing on ceremony.