Former U.S. President, Barack Obama formally announced on Monday, a multi-year production deal with Netflix in which he and the former First Lady, Michelle Obama, will produce television shows and films for the streaming service.
Netflix announced yesterday that the arrangement with the Obamas had been completed, giving the couple leeway to produce everything from “scripted series, unscripted series, docu-series, documentaries and features” that highlight issues and themes the president pursued during his eight years in office.
The couple has created “Higher Ground Productions,” a company to produce content for Netflix, the streaming service announced.
The former president has reportedly shared that he does not intend to use the new platform to wage a public campaign against his successor in the Oval Office, or to fight against conservative voices.
“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” Mr. Obama said in a statement. “That’s why Michelle and I are so excited to partner with Netflix — we hope to cultivate and curate the talented, inspiring, creative voices, who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.’’
Word of negotiations between Mr. Obama and Netflix was first reported in the New York Times in March. Although financial terms of the arrangement remain undisclosed, similar deals between streaming services and high-profile celebrities have been worth tens of millions of dollars over the years.
This past March, Penguin Random House signed the couple to a joint book deal that pays them a reported $65 million for their respective memoirs.