The Food and Drugs Authority (FDA) of Ghana has ignited a new face into the health security of the country with a rebranding exercise. The authority, has since introduced a new logo, with key visuals and brand guidelines to improve service delivery.
The authority says its belief in innovation demands a new logo that speaks to its core values.
Mrs. Delese Mimi Darko, Chief Executive Officer (CEO) of the FDA in a speech underlined the organisation’s historical antecedents with a situation analysis, and outlined the strategic plan going into the future.
She noted the relevance of the new face of the FDA, saying, “The re-branding will breathe new life into our authority’s public interface. It will position the FDA as an evolving brand that moves with the times and remains relevant in a changing business environment.”
First Lady, Mrs Rebecca Akufo-Addo who launched the new logo of the FDA commended the authority for its hard work and remarkable achievements. She also encouraged them to do more to ensure the health and safety of the public.
She said: “Undoubtedly, the Food and Drugs Authority has proven to be one of the most powerful regulatory institutions in Ghana, with a proven track record in protecting public health.
Not too long ago, the herbal industry was not regulated, anyone could produce and package products in any form and sell it anyhow they wanted. The story is different today.”
“We all bear witness that there’s an appreciable level of certainty in the herbal medicinal and beverage industry. But admittedly, as stated by the Deputy Minister of Health, more needs to be done, and I know that the FDA is up to the task,” she noted.
Solidarity messages were delivered by representatives of some collaborating international organisations such as the Food and Agriculture Organization (FAO) and United States Pharmacopoeia Commission.
The event was attended by many dignitaries, including Dr. Sammy Ohene, FDA Board Chairman, Alexander Kwadwo Kom Abban, Deputy Minister for Health, (who stood in for the Minister) and David Asante-Apeatu, Inspector General of Police (IGP).
Others were Prof. Alex Dodoo, Director-General, Ghana Standards Authority, who serves on FDA Board, and Mr. Theophilus Corquaye, pioneer CEO of the Authority from, 1997-2000.
The new logo consists of two arcs in yellow and blue which form a circle around the acronym, “FDA”, which is also spelt in full in the shape of an arc above the circle.
The interlocking arcs symbolise FDA’s willingness to embrace engagement with stakeholders. The FDA explained that the full circular shape of the arcs represent the complete 360 required checks it conducts to ensure consumer well-being.