Beautiful Ghana campaign launched by Promasidor Ghana

Promasidor Ghana Limited, producers of Cowbell products, and the Ministry of Tourism are
delighted to have teamed up to launch Ghana’s first licensed private hot air balloon
(registered to operate in Ghana), which flew in selected parts of the country in past weeks.

The balloon, which operated under theme “Our Beautiful Ghana”, provided an opportunity
to capture beautiful scenes of Ghana from the skies, and produce aerial pictures and videos
of the selected sites to support promotional offerings on Ghana’s tourism potential.
Ghanaians from different communities woke up to beautiful scenes of a massive Cowbell
branded balloon floating in the sky in the early hours of the day.

Sales and Marketing Director for Promasidor Ghana Limited, Mr. Timo Van Vooren shared
his delight about the project, “our commitment to contribute to a holistic development of
the communities we operate in is the motivation for this project. As a brand that is noted
for investing in different sectors of the country, we are more than excited to add tourism to
the list, we believe this project will bolster the tourism sector of the country”. Mr. Van
Vooren also indicated that because of the success on the project, the balloon would once
again be operated in the last quarter of the year, 2018.

Experienced balloonist, Koen Audenaert of Cameron Balloons Belgium led the team to fly
and in some cases inflate the balloon in selected sites across the country. Some of the sites
include Shai Hills, Elmina Castle, Cape Coast Castle, KNUST Campus, Mole and others. Some
media and showbiz personalities, including Naa Ashorkor, Abeiku Santana, Kwabena
Boateng Kyenkyenhene, Ameyaw Debrah and Zionfelix joined the flight on separate

It is the hope of the partnership between Promasidor and the Ministry of Tourism that this
“hot air balloon” project complements ongoing efforts at tourism, recreation and business
promotion in the country.

This hot air balloon will be an icon for Ghana – a stunning physical representation of the
synergies created by strong private-public cooperation working in the interest of the

The balloon, which is the first of its kind has undergone a rigorous licensing process by the
Ghana Civil Aviation Authority and bears the registration number 9G-AFO